Name: CGI Marketing
Client: Multiple
Category: Art Direction
CGI Marketing is a rapidly growing form of visual advertising that uses computer-generated imagery to create striking, hyper-realistic content designed to grab attention in both digital and real-world environments.
From integrating 3D objects into live-action footage to crafting entirely synthetic scenes, CGI marketing allows brands to tell bold, imaginative stories that would be impossible or cost-prohibitive to film traditionally.
To promote a fun, summer-forward product line, a flurry of branded CGI beach balls bouncing in a real-world beach setting were animated.
The piece was crafted specifically for Instagram Stories, maximizing attention and shareability while highlighting the brand in an unexpected, delightful way.